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| Aug 28, 2007 7:09 am |
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re: Razr2 vs IPhone |
| Scott Hinojos
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Sometimes giants need to stumble a bit to realize that they are not impervious to damage. And sometimes they fall and break a hip. However...
I feel the RAZR2 can only help Moto. Will it bring in buyers like the original? No way. Will it save Moto from being an also-ran, or worse? No, not on its own. Motorola has hopefully realized their folly and will: a) educate the consumer that this is not simply the latest in a long stream of mildly tweaked and updated RAZRs - probably their most difficult task; b) already be working on the successor to any and all of their new phones by the time they are released, no matter how successful they are.
And once the public realizes that the iPhone isn't all it's cracked up to be, especially as a phone, its sales are bound to slow way down. Then again, the original RAZR was a steaming pile of crap (in my opinion) before Moto made many key improvements, and it still sold extremely well.
By the way, the RAZR2 is not the same platform as the original AT ALL, it's only using similar nomenclature. There is value is brand equity, and Motorola at least recognizes this. Again, Motorola's task is to educate the public that this is not their grandfather's RAZR, and to use existing public awareness of what is the second best-selling mobile phone (behind the Nokia 1100) in history.
For the record, I doubt that the iPhone will ever come close to the original RAZR's sales because of the extraordinary price, and that I feel it isn't even all that good as a phone. Knowing Apple's track record, the iPhone's successor will be much improved, so you never know.
~S~Private Reply to Scott Hinojos (new win) |
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